Multiple award-winning rapper, Soorebia has explained why he has, over the years, refused to submit his projects for nomination for the Upper East Music Awards (UEMAs) organized by One Love Entertainment.
According to him, his decision not to participate in the region’s biggest music awards is to save budding musicians, who look up to him, from being duped as his participation will make the award scheme seem credible to such musicians.
“A lot of people have high regard for my brand. There may be a certain young artiste somewhere who wants to be part of the scheme but he is looking up to me. If I go file for nomination, he will feel the scheme is credible and he will also file and get duped. So it will now because of me that someone gets duped,” he stated in an interview on Dreamz FM’s Entertainment show, Weekend Plug-in.
He claimed organizers of the UEMAs have failed to adhere to proper procedure in the organization of the awards over the years thus, discrediting the award scheme and making it fraudulent.
He cited the confusion that rocked budding musician, Chris Berry’s collaboration with Kelvin Boy as part of her prize for winning the New Artiste of the Year in the 2020 edition of the awards as an indication of the lack of due process in the organization of the UEMAs.
The rapper said, unless things are done right in organizing the awards, he will not submit any entry to be part of it.
“People in this region don’t demand for the right thing to be done. When you do, you are deemed as being too knowing or one who doesn’t support local schemes. For me, things have to be done right before I can be part of the UEMA. They don’t listen when you advise them (organizers of UEMAs)”.
He added “Chris Berry got a feature from Kelvin Boy and because her manager wasn’t happy with the way things were done, the song has vanished. Even Chris Berry herself has vanished. Because they (organizers of UEMAs) didn’t do things right. They don’t consult anybody before taking a decision. Just because it is their award, they’re just doing things without following due process”.
The Upper East Music Awards organized by One Love Entertainment is an award scheme that recognizes the work of musicians and the contributions of industry players towards the development of the music industry in the Upper East Region.
It was established in 2019 and has, since its inception, celebrated a number of top musicians in the region.
