Beverage Giant, Guinness Ghana Breweries has staged an explosive edition of the Bright House Music party to unveil a new promotion to its consumers in the Upper East region.
The ‘EEBO So’ promotion according to the company is aimed at appreciating and rewarding consumers of the company’s most patronized beverages brands – Star Beer, Origin and Guinness Stout.
The packed event which was attended by hundreds of music lovers witnessed energetic performances from keekee hit maker Soorebia, Nambawan, Maccasio from Tamale and Dancehall sensation Larruso from Accra.
There was also fashion exhibition from popular designer, and CEO of Ara Clothing Ahmed Ara Ambitious, Poetry Recital and DJ sessions accompanied by free product giveaways.
Addressing the Media after the unveiling ceremony, Corporate Communications Manager of Guinness Ghana Breweries, Philip Ashong said the ‘EEBO So’ promotion is meant to thank Ghanaians for their decades long loyalty to the Guinness Ghana brand.
“Ghanaian don’t give up; we don’t back down. In order to celebrate that uniqueness of what it means to be Ghanaian, that is why we have put together the ‘EEBO So’ promotion. It is just to give back and say thank you to Ghanaians for everything that they’ve done for us.
I’m sure you know that Guinness Ghana sources our raw materials from about eleven of the sixteen regions. This no small achievement and that is why we have put together this promotion to be able to give back everything and appreciate Ghanaians,” he said.
Whiles explaining how Ghanaians 18 and above could take part in the promotion, Mr Ashon revealed that over 3 million Ghana Cedis worth of prizes including airtime, free drinks and a cash prize of GhC5,000 each for two lucky weekly winners are up for grabs.
“If you want to win any of the prizes in the promotion, if you want to win airtime, free drinks or Cash (mobile money), just make sure you buy Star beer, Origin or Guinness Foreign Extra Stout. Make sure you are given the crown cork, peel the inside cover and text the code you find there by dialing the short code *1000# and could be on your way to winning some incredible prizes” he explained.
He also indicated that, Guinness Ghana Limited has been holding the bright house music concert as part of their resolve to help talented youth in music and art the opportunity to exhibit their craft and grow in it.